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KraftMaid Cabinetry Debuts New Colors and Finish Options for 2014

Posted by KraftMaid on

Ann Arbor, MI (February 4, 2014) – KraftMaid Cabinetry is getting a vibrant start to 2014 with the introduction of new colors and expanded finish options for its wood doors and drawer fronts. Colors Chai and Hazel will take their places in the company’s vast color pallet of paints and stains respectively, while the Distressed Finish Technique and Suede Topcoat offering is expanding, allowing designers and homeowners even more flexibility when planning a project.

While Chai tea as a drink seems to be a passing fad in coffee houses, KraftMaid Cabinetry’s Chai color is a great neutral with staying power. A consistent favorite with homeowners, the color pairs beautifully with any stain, making it a versatile color as well. It is available on KraftMaid® cabinetry maple and quartersawn maple.

The options don’t end there; Chai is available in a variety of finishes, including Chai with Cocoa Glaze, Chai with Coconut Glaze and Chai with Cinder Glaze. For a more toned-down look, homeowners and designers can opt for Vintage Chai or Vintage Chai with Cocoa patina, Vintage Chai with Coconut patina or Vintage Chai with Cinder Patina.

Hazel stain is also making its debut on the color pallet in 2014. This warm neutral pairs well with any paint and its highly translucent properties enable it to let a wood’s natural grain and characteristics shine through. Available on birch, rustic birch, cherry, rustic cherry, quartersawn cherry, hickory, rustic hickory, oak, quartersawn oak and rustic maple, Hazel stain is certain to add a unique look to any project.

“We’re seeing neutrals trending again in new construction and remodeling projects this year – but homeowners are embracing new kinds of neutrals, not just your typical browns and beiges,” says Karen Brawn, director of marketing for KraftMaid Cabinetry. “The addition of Chai paint with its assortment of finish options and Hazel stain on a variety of wood allows us to offer designers and homeowners the thing they crave the most – flexibility without compromise.”

Noting the push by designers and homeowners alike to use repurposed and distressed wood in projects, especially to suit specific architectural styles of homes, KraftMaid Cabinetry launched the wildly popular Distressed Finish Technique in 2013. The expansion of this technique to more finish colors allows designers and homeowners the chance to capture the look in a broader range of design styles and colors like Distressed Ginger, Distressed Hazel, Distressed Rye, Distressed Autumn Blush, Distressed Chestnut and Distressed Kaffé.

The Distressing effects, which include edge rasping, worm holes, edge burnishing, softened corners and industrial distressing, are painstakingly and inconsistently hand-applied by craftspeople to achieve a “worn-in” and repurposed look. Additionally, unfinished doors and drawer fronts are over-sanded and randomly distressed, with darkening stains artistically hand-applied for full and even coverage. The final step in the Distressed Finish Technique is to apply a Suede, or matte sheen, topcoat to give the cabinetry a beautiful and durable finish.

Why do this instead of using reclaimed wood? KraftMaid Cabinetry’s distressed finishes expertly replicate the appearance of repurposed wood while providing all of the benefits of new wood – including maximum resistance to scuffing, dents, moisture, UV fade and household chemicals and cleaning agents, says Brawn. “This ensures a quality product that withstands the daily demands of a household,” she adds.

The Suede Topcoat, which was previously available on only two stains, is now available in these stained finishes: Hazel Suede, Rye Suede, Autumn Blush Suede, Chestnut Suede and Kaffé Suede. An alternate to semi-gloss, this covering offers a matte sheen, which is becoming more popular in many areas of design – not just the home.

“Our goal at KraftMaid Cabinetry is to always provide the customer with beautiful, well-made products that fit their needs and help them to make their spaces more beautiful and usable. The additions of new colors and expansion in the Distressed Finishes and Suede Topcoats mean that we can continue to accomplish that goal,” adds Brawn.

To see these exciting new offerings, visit KraftMaid Cabinetry at Booth #N2343 at KBIS.

About KraftMaid Cabinetry
KraftMaid Cabinetry leads the semi-custom cabinetry industry in innovative product design, offering the flexibility to create a space that perfectly fits any lifestyle and budget. With a robust collection of more than 55 on-trend door styles and more than 100 furniture-quality finishes, KraftMaid Cabinetry helps customers create the home of their dreams. Based in Middlefield, Ohio, KraftMaid® brand cabinetry is backed by a limited lifetime warranty. For more information, visit . To stay in tune with the latest news and updates from KraftMaid Cabinetry, be sure to check out Facebook, Twitter, Pinterest, Houzz or the KraftMaid By Design blog.   


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