Masco Cabinetry® Sponsors National Association of Home Builders’ Universal Design Day at the 2012 International Builders’ Show

Masco Cabinetry® Sponsors National Association of Home Builders’ Universal Design Day at the 2012 International Builders’ Show

Posted by KraftMaid on 9th Feb 2012

With the aging of baby boomers comes a direct effect on the building and remodeling industry. In fact, by 2030 about one in five people in the United States will be over 65, which means more and more homeowners will be reevaluating their current living situation. Masco Cabinetry, home of cabinetry brands KraftMaid®, Merillat®, QualityCabinets™ and DeNova™ countertops, is a resource and leader in the widely discussed topic and has partnered with the National Association of Home Builders (NAHB) to educate industry members during Universal Design Day at the 2012 International Builders’ Show (IBS), Feb. 8 in Orlando, Fla.

Universal Design Day, an NAHB UD 50+ Housing Council initiative, will be held Wednesday, Feb. 8 and is part of the larger 50+ Lifestyle Central at IBS. Universal Design Day offers a full day of discussion including expert-led education sessions and a luncheon with industry leaders and manufacturers. 

As part of Universal Design Day, Sarah Reep, director of designer relations and education for KraftMaid, Merillat, QualityCabinets and DeNova, will present twice to industry professionals and show attendees hoping to increase their reach and expand their knowledge of universal design principles. The first session, titled “Universal Design: Affordable Alternatives for Builders and Remodelers,” will occur at 10 a.m. in West 314B and is open to all show attendees. It specifically focuses on kitchen design. The second session, titled “Design for All,” will occur at 1:30 p.m. in West 314A and is open to all show attendees. This session will feature a case study of the recent “Wounded Warrior Home Project” at Fort Belvoir, Va. Reep is a nationally recognized leader in the kitchen and bath industry, serves as an experienced educator and is a Certified Aging in Place Specialist (CAPS).

Throughout IBS, NAHB’s 50+ Lifestyle Central will serve as a resource for show attendees with questions, issues or interest in the diverse 50+ housing market. A full schedule of Universal Design Day events and information about NAHB’s 50+ Lifestyle Central can be found at


About Masco Cabinetry 

Based in Ann Arbor, Mich., Masco Cabinetry manufactures three nationally recognized cabinetry brands, KraftMaid®, Merillat® and QualityCabinets™, and the DeNova™ countertop brand. Offering an unmatched selection of stylish, high-quality products at a variety of price levels, Masco Cabinetry brands are favored by builders, dealers, distributors and home centers throughout North America. A leader in environmental stewardship, Masco Cabinetry is ISO 14001 certified and has been granted an Environmental Stewardship Program certificate by the Kitchen Cabinet Manufacturers Association. The company is a division of Masco Corporation (NYSE: MAS), of Taylor, Mich., one of the world’s largest manufacturers of brand name consumer products for the home and family.

About NAHB 

The National Association of Home Builders is a Washington, D.C.-based trade association representing more than 160,000 members involved in home building, remodeling, multifamily construction, property management, subcontracting, design, housing finance, building product manufacturing and other aspects of residential and light commercial construction. NAHB is affiliated with 800 state and local home builders associations around the country. NAHB’s builder members will construct about 80 percent of the new housing units projected for this year. Follow NAHB on Twitter at



  Editor’s Note:  

For more information, or to speak with Sarah Reep, please contact Anne Michaletz ( ) to arrange. 


Agency Contact:                                                                                                           

Anne Michaletz

Olson, for Masco Cabinetry 


P: 312-854-7523 C: 612-719-1958 


Masco Cabinetry Contact: 

Susan Cross

Masco Cabinetry   


P: 734-205-4659 C: 517-902-2156